When it comes to fly fishing, there are two schools of thought:

You're either in it "for the experience."

Or you're in it to catch fish.

You can cast all day to the middle of a stream, and come home with a creel full of empty. Still, you've had "an experience."

But to catch fish, you have to cast to where the fish are. Under banks. Behind rocks. Where fast water meets slow. At the edges.

You need to cast into the niches where the fishes feel at home. It works the same way with marketing.

When you fish the edges, you get more bite for your buck. And chances are, you'll get a better quality catch, too.

It's a big river out there.
Make every cast count.